Whitespace XPO is delighted to be recognised as ‘Industry Supplier of the Year’ at the annual ABPCO Excellence Awards 2023.
Exhibiting for the first-time can be exciting. However, it comes with a list of crucial obligations to make sure your experience is seamless and a hit. To help you navigate your first exhibition or trade show, we have compiled a checklist overlaying everything from pre-show arrangements to publish-show compliance.
Organising a successful event goes beyond securing a venue and inviting speakers, but the measure of success lies in attendee engagement. A highly engaged audience not only ensures a memorable experience but also contributes to the overall success of the event. We explore strategies to boost event attendee engagement and leave a lasting impression.
Whitespace Group is thrilled to become the first partner of The Ops Nest’s One Change Programme which focuses on making one change towards sustainable development, per month.
The key to a great marketing strategy is understanding the needs of your target audience.
When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed.
We discuss the main differences and similarities between B2C and B2B marketing, as well as our top tips for successfully engaging with your customers at events.
There is increased demand for event organisers to help exhibitors to exhibit, which all starts with partnering with the right core services contractor. Exhibitors and organisers are symbiotic partners; good support from the former ensures both derive benefits as ROI occurs in multiple key areas.
In the realm of innovation, there’s a dazzling star that steals the spotlight – Artificial Intelligence (AI). Its disruptive force has ruffled feathers in countless fields and event management is no exception. We’re diving deep into how AI is reshaping the very essence of event management.
Regional or international exhibitions are essential to a successful exhibitor’s journey. Early making plans, proper documentation, carrier choice, and adherence to customs rules are critical factors in ensuring smooth transport.
Events are an essential part of human life, and every year, uncountable events are organised, whether corporate or personal. However, we should all remember that while celebrating our accomplishments or trying to make our businesses more profitable, we should never damage the environment. We have collated a list of ten ways to make your event more sustainable.
Navigating the world of exhibitions and trade shows can be a daunting task, especially for newcomers. To help you decode the jargon and unravel the intricacies of this exciting industry, we’ve crafted a comprehensive exhibitor glossary.