At New Scientist Live 2023, we went beyond the ordinary for exhibitors, prioritising aiding them to enlighten science enthusiasts, students, families looking to introduce their children to the world of STEM or simply a curious individual eager to learn. We implemented a thorough strategy encompassing the facilitation of an exhibitor webinar and offering resources focused on engagement methods, effective use of demonstrations and enhancing visibility through attention-grabbing visuals, with 420m² of graphics then produced in-house.