London Wine Fair

London Wine Fair is the UK’s premier trade event for the drinks industry, held annually at Olympia London. Bringing together over 400 exhibitors from both established and emerging wine-producing regions, the show attracts thousands of trade professionals, including buyers, distributors, sommeliers, and hospitality leaders, which makes it a key fixture in the global wine calendar.

Whitespace XPO was appointed to deliver CORE Services across the event environment, alongside targeted feature enhancements designed to elevate key areas within a controlled budget.

Feature Branding & Theatre Areas
Working to optimise value, we developed a series of solutions that enhanced secondary theatre spaces. By utilising shell walling in combination with our FabraClip system, we created seamless, high-impact graphic backdrops, delivering a premium, custom-build aesthetic without the associated cost.

Signature Serve Pavilion
To differentiate the Signature Serve pavilion from standard shell scheme areas, we introduced a refreshed design approach. This included a distinctive fingerboard-style nameboard system, incorporating the pavilion’s branding to create a clear visual identity and improve way-finding, while maintaining the efficiency and flexibility of shell scheme construction.

Mentzendorff Stand
Mentzendorff sought to evolve their previous traditional timber stand into a more contemporary design without significantly increasing budget. Using our Aluvision system combined with bespoke elements, we delivered a clean, modern space with seamless fabric graphics that provided both strong visual impact and practical product display.

Whitespace XPO’s work at London Wine Fair demonstrates how intelligent design and innovative systems can elevate event environments without increasing cost. By combining CORE infrastructure with targeted creative solutions, we enhanced key feature areas and exhibitor presence, supporting the show’s position as a leading platform for the international drinks trade.