Exhibiting for the first-time can be exciting. However, it comes with a list of crucial obligations to make sure your experience is seamless and a hit. To help you navigate your first exhibition or trade show, we have compiled a checklist overlaying everything from pre-show arrangements to publish-show compliance.
The key to a great marketing strategy is understanding the needs of your target audience.
When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed.
We discuss the main differences and similarities between B2C and B2B marketing, as well as our top tips for successfully engaging with your customers at events.
Regional or international exhibitions are essential to a successful exhibitor’s journey. Early making plans, proper documentation, carrier choice, and adherence to customs rules are critical factors in ensuring smooth transport.
Navigating the world of exhibitions and trade shows can be a daunting task, especially for newcomers. To help you decode the jargon and unravel the intricacies of this exciting industry, we’ve crafted a comprehensive exhibitor glossary.